воскресенье, 4 марта 2012 г.

OLD TUBE, NEW TRICK.(BUSINESS)

Byline: MARGARET D. WILLIAMS Bloomberg News

LOS ANGELES -- The idea was enticing: a box that attaches to the television and flashes motivational messages while you watch your favorite shows.

The $245.95 product from Dutch company Motivision Worldwide Plc is the size of a shoebox and about as heavy as a paperback. It was easy to hook up to a VCR. The reprogrammed messages are aimed mainly at weight loss and stress reduction and can't be changed.

Motivision is making its first big U.S. push with an infomercial scheduled to run this month. Until now, the product's been sold only in test markets.

When it operates, 21 …

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